In today’s world, when “photography matters as art as never before” (M. Fried, 2008), a photo festival is an essential event for any modern city striving to make a name for itself on the global map of cultural centers. David Pujadó, with his team of dedicated and passionate photography aficionados, are alchemists, who have managed to create, maintain and grow Belgrade Photo Month, with modest resources, into a superb festival of international caliber. I have no doubts that the next edition will raise the bar even higher.