May 8, 7 pm
Braće Jugovića 16, Belgrade
Klaus Pichler, 2015–2017
New age esotericism is only one of several ‘alternative’ belief systems which claim to have discovered their own (spiritual, political or pseudo-scientific) model of truth. Esotericism theories – no matter how speculative or irrational they may be – are slowly but surely making their way into the centre of mainstream society. They are not only a game played with the hopes of gullible or desperate people; they are also profitable business models that lie somewhere between marketing and promises of salvation.
Klaus Pichler wanted to know more: For a period of two years, Klaus Pichler immersed himself into the scene by pretending to be an esotericist fanatic. He joined online forums, attended esotericism fairs and gatherings, familiarised himself with relevant theories, ordered products and made use of services. This enabled him to gain an inside view of the irrational world of esotericism, filled with remote healing, aura sprays and unicorn essences. In the process, he witnessed a mixture of credulity, quackery and betrayal.
The result of Klaus Pichler’s approach is the series This Will Change Your Life Forever which consists of pictures of products, re-staging of images found on online forums and visualisations of esotericism theories.
This exhibition has been organised through the essential support of Austrijiski kulturni forum Beograd, that supports artist mobility, by which Austrian artist Klaus Pichler is able to participate in Belgrade Photo Month Festival.
The exhibition will run until 3rd June, 2021
Please note that due to the Covid-19 situation nobody can enter the Gallery without wearing a mask as required by the Rep of Serbia regulations.
Tue – Fri / 14 – 19h
Sat – Sun / 12 – 15h